ArticlesWednesday, December 14th, 2011 Computer technology is becoming more powerful and more cost effective, but one of the greatest technological breakthroughs that has been a boon to marketing all businesses, including dental practices, is the telephone, invented in 1876. In a dental office, most new patient appointments are made by phone, but incoming calls are only half the story. The smart use of outgoing calls can be a very effective … Are You Taking Advantage of Your Business Organization Memberships? Monday, October 10th, 2011 Are you a member of a professional organization, such as your local Chamber of Commerce? If so, good for you. Professional organizations can provide great forums for networking and otherwise growing your business. However, over the years I have spoken to many dentists, and have discovered that many of them do have professional memberships—but don’t understand how to take full advantage. Below are four tips … Dental Professionals: How to Get the Most Out of LinkedIn Thursday, September 1st, 2011 By now there is no doubt that you have heard the buzz about LinkedIn. Many dental professionals are at least somewhat familiar with the social media platform, and have created a profile for themselves on the site. Other dentists have yet to investigate this growing tool and have very little understanding of how LinkedIn can help their business. Today, we are going to cover basic … Believe it or Not, Money Isn’t Everything to Your Team Thursday, July 28th, 2011 When someone advises you to “keep your team happy,” what springs to mind? Money, right? That’s what most people would think. But you may be surprised to learn that countless studies have shown that money is not the most effective motivator available when it comes to workplace behavior. While everyone should be paid fairly, there are non-financial ways to keep your team happy. Here are … How to Maintain a Positive Attitude in Challenging Economic Times Monday, June 27th, 2011 The extended economic slump we have been in for the last several years has made things difficult for many businesses—and dental practices are no exception. While it is easy to be discouraged, as the leader of your practice you cannot afford to succumb to negativity. As the leader, your team looks to you to set the tone—if you are despondent, negative, and defeated, your team … Qualities to Look for in an Office Manager Wednesday, June 1st, 2011 One of the biggest decisions you will ever make is choosing an office manager. A good manager will make your life much easier, as he or she will oversee many of the details of running the practice—freeing you up to work with patients. Unfortunately, choosing the wrong manager can have disastrous results. You are entrusting much of your business to the individual that you hire, … Monday, May 2nd, 2011 Check out David Schwab’s new article/video on employee accountability in Inclusive Magazine! Click HERE: http://goo.gl/9FEZs How to Get More Done in Less Time Tuesday, April 26th, 2011 As a dentist and as a business owner, your time is always at a premium. If you are like most professionals, in fact, you could have an eighth day in the week and you still might not accomplish all the non-clinical chores you set out to do. The simple truth of the matter is that you have a finite amount of time to work with … Thursday, February 24th, 2011 What’s the most important element to a successful dental practice? How can you keep your patients coming back time and time again? There are many variables, obviously, including the skill of the doctor, the location of the office, cost management, and much more. But believe that the single most important factor in determining the success or failure of a practice is the competence and dedication … Wednesday, January 19th, 2011 Reprinted by permission of Glidewell Laboratories, ©2010 Inclusive magazine. When presenting fees to patients, case acceptance often hinges on how many options are presented, and the manner in which those options are presented. Consider the following scenarios: |
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