{"id":52,"date":"2016-03-01T15:09:16","date_gmt":"2016-03-01T20:09:16","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=52"},"modified":"2022-03-15T18:26:00","modified_gmt":"2022-03-15T22:26:00","slug":"podcast-the-power-of-the-15-second-message","status":"publish","type":"post","link":"http:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/","title":{"rendered":"Podcast: The Power of the 15-Second Message"},"content":{"rendered":"

This dental podcast is all about your message.\u00a0\u00a0 Learn how to create a consistent and compelling 15-second message and how to use it effectively. You will eliminate the guesswork and inconsistency and have a concise, polished message you can use inside and outside the office to promote your practice.<\/p>\n

The Personal Report
by David Schwab, Ph.D.
TPR episode 002 \u2013 The Power of the 15-Second Message\u00a0<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This dental podcast is all about your message.\u00a0\u00a0 Learn how to create a consistent and compelling 15-second message and how to use it effectively. You will eliminate the guesswork and inconsistency and have a concise, polished message you can use inside and outside the office to promote your practice. The Personal Reportby David Schwab, Ph.D.TPR … Continue reading Podcast: The Power of the 15-Second Message<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-podcast"],"yoast_head":"\nPodcast: The Power of the 15-Second Message - David Schwab, Ph.D.<\/title>\n<meta name=\"description\" content=\"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: The Power of the 15-Second Message - David Schwab, Ph.D.\" \/>\n<meta property=\"og:description\" content=\"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/\" \/>\n<meta property=\"og:site_name\" content=\"David Schwab, Ph.D.\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-01T20:09:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T22:26:00+00:00\" \/>\n<meta name=\"author\" content=\"David Schwab Ph.D.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DavidSchwabPhD\" \/>\n<meta name=\"twitter:site\" content=\"@DavidSchwabPhD\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Schwab Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/\"},\"author\":{\"name\":\"David Schwab Ph.D.\",\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#\\\/schema\\\/person\\\/d51f8ea57c6c2a6b0f1416b7c66cc97b\"},\"headline\":\"Podcast: The Power of the 15-Second Message\",\"datePublished\":\"2016-03-01T20:09:16+00:00\",\"dateModified\":\"2022-03-15T22:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/\"},\"wordCount\":85,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/\",\"url\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/\",\"name\":\"Podcast: The Power of the 15-Second Message - David Schwab, Ph.D.\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-03-01T20:09:16+00:00\",\"dateModified\":\"2022-03-15T22:26:00+00:00\",\"description\":\"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/2016\\\/03\\\/01\\\/podcast-the-power-of-the-15-second-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: The Power of the 15-Second Message\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#website\",\"url\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/\",\"name\":\"David Schwab, Ph.D.\",\"description\":\"Popular speaker and dental practice management consultant.\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#organization\",\"name\":\"David Schwab Consulting\",\"url\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/schwab-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.davidschwab.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/schwab-logo.png\",\"width\":300,\"height\":165,\"caption\":\"David Schwab Consulting\"},\"image\":{\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/DavidSchwabPhD\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/davidschwabphd\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/#\\\/schema\\\/person\\\/d51f8ea57c6c2a6b0f1416b7c66cc97b\",\"name\":\"David Schwab Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g\",\"caption\":\"David Schwab Ph.D.\"},\"sameAs\":[\"http:\\\/\\\/www.davidschwab.com\"],\"url\":\"http:\\\/\\\/www.davidschwab.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: The Power of the 15-Second Message - David Schwab, Ph.D.","description":"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: The Power of the 15-Second Message - David Schwab, Ph.D.","og_description":"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.","og_url":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/","og_site_name":"David Schwab, Ph.D.","article_published_time":"2016-03-01T20:09:16+00:00","article_modified_time":"2022-03-15T22:26:00+00:00","author":"David Schwab Ph.D.","twitter_card":"summary_large_image","twitter_creator":"@DavidSchwabPhD","twitter_site":"@DavidSchwabPhD","twitter_misc":{"Written by":"David Schwab Ph.D.","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/#article","isPartOf":{"@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/"},"author":{"name":"David Schwab Ph.D.","@id":"http:\/\/www.davidschwab.com\/blog\/#\/schema\/person\/d51f8ea57c6c2a6b0f1416b7c66cc97b"},"headline":"Podcast: The Power of the 15-Second Message","datePublished":"2016-03-01T20:09:16+00:00","dateModified":"2022-03-15T22:26:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/"},"wordCount":85,"commentCount":0,"publisher":{"@id":"http:\/\/www.davidschwab.com\/blog\/#organization"},"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/","url":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/","name":"Podcast: The Power of the 15-Second Message - David Schwab, Ph.D.","isPartOf":{"@id":"http:\/\/www.davidschwab.com\/blog\/#website"},"datePublished":"2016-03-01T20:09:16+00:00","dateModified":"2022-03-15T22:26:00+00:00","description":"Dental marketing is about your message. Create a compelling 15-sec message and use it effectively. Dental Marketing Coach, David Schwab, PhD.","breadcrumb":{"@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.davidschwab.com\/blog\/2016\/03\/01\/podcast-the-power-of-the-15-second-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.davidschwab.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: The Power of the 15-Second Message"}]},{"@type":"WebSite","@id":"http:\/\/www.davidschwab.com\/blog\/#website","url":"http:\/\/www.davidschwab.com\/blog\/","name":"David Schwab, Ph.D.","description":"Popular speaker and dental practice management consultant.","publisher":{"@id":"http:\/\/www.davidschwab.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.davidschwab.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.davidschwab.com\/blog\/#organization","name":"David Schwab Consulting","url":"http:\/\/www.davidschwab.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.davidschwab.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.davidschwab.com\/blog\/wp-content\/uploads\/2021\/12\/schwab-logo.png","contentUrl":"https:\/\/www.davidschwab.com\/blog\/wp-content\/uploads\/2021\/12\/schwab-logo.png","width":300,"height":165,"caption":"David Schwab Consulting"},"image":{"@id":"http:\/\/www.davidschwab.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/DavidSchwabPhD","https:\/\/www.linkedin.com\/in\/davidschwabphd"]},{"@type":"Person","@id":"http:\/\/www.davidschwab.com\/blog\/#\/schema\/person\/d51f8ea57c6c2a6b0f1416b7c66cc97b","name":"David Schwab Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8303cb1b48f5fde895332a9cfb457bdda00d883940b82f398fee96af7072f5fa?s=96&d=mm&r=g","caption":"David Schwab Ph.D."},"sameAs":["http:\/\/www.davidschwab.com"],"url":"http:\/\/www.davidschwab.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":9,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":529,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions\/529"}],"wp:attachment":[{"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davidschwab.com\/blog\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}