Seminars

101 Ways to Improve Your Practice
Presented by David Schwab, Ph.D.
(407) 324-1333
dschwabphd@cfl.rr.com

This course provides you with 101 up-to-date, sure-fire ways to build your practice, increase patient flow, enhance case acceptance, and improve the bottom line, especially in challenging economic times. This great “list of pearls” is divided into topic areas and presented as practical advice that you can take back to the practice and implement immediately. There is also a new and expanded section on social media. Using a combination of lecture, discussion, and interactive segments, this course enlightens and motivates the entire team.

Attendees Will Learn:

–How to create an internal marketing system that keeps new patients coming in.
–How to project the right image and attract the right patients.
–How to implement consistent systems in the office.
–How to follow up with patients regarding recommended treatment.
–How to take advantage of social media to get your message out.
–How to use technology effectively in the administration of the practice.
–How to supplement internal marketing with external marketing that works.
–How to implement new protocols in the practice and make them stick.

What Others Are Saying:

“This seminar is an 11 on a scale of 1-10!”
“The speaker held my attention, covered a lot, and gave us tools to use in the office.”
“Everyone was absolutely thrilled and energized by David and his message.”
“Outstanding! Great ideas!”

“How to Take Your Practice to the Next Level”

It’s not just about attracting patients-it’s about attracting the right patients and educating them about the benefits of modern dentistry. Focusing on communications issues, this entertaining and informative course provides attendees with user-friendly, practical advice that they can take back to their offices and implement immediately. Designed for both doctors and staff, this fast-moving course combines lecture and interactive sessions to address important issues such as developing the practice’s niche, educating patients about the benefits of treatment, working smarter, not harder, and improving communications through traditional and electronic media.

Attendees Will Learn:

–How to have an up practice in a down economy.
–How to attract the “right” patients.
–How to develop a specific practice identity and communicate that identity consistently.
–How to set yourself apart from other practices.
–How to leverage your website to attract and educate patients.
–Specific customer service strategies to create patient satisfaction and loyalty.
–How to grow the practice through outstanding internal communication skills.
–Exactly the right responses when patients ask difficult questions.
–How to incorporate more comprehensive cases into your practice.
–How to make implant dentistry an everyday part of your practice.
–How to increase case acceptance through clear communication and patient education
–How to motivate and energize the entire dental team.

What Others Are Saying

“The speaker was great.”
“One of the best marketing minds in the country.”
“I found myself burning holes in the paper trying to take it all down.”
“The best practice management seminar I have ever attended.”

The message may be “excellence” or “comprehensive dentistry.” It may be a message of “caring” or “compassion.” But if the team does not appreciate the message or have the skills to convey fundamental information to patients, then the practice’s core message is no more effective than a note stuffed in a bottle and thrown into the sea. The chances that the message will be received and acted upon in a timely manner are slim. This lecture gives practices the skills they need to develop and formulate messages and protocols and to hold everyone accountable for success. When the practice culture is about accountability, then things get done and results are achieved.

Attendees Will Learn:

–How to make everyone enthusiastically accountable for practice success.
–How to develop a core marketing message and communicate it effectively to patients.
–How to run a successful staff meeting.
–How to get things checked off your “to-do” list so you can keep the practice moving forward.
–How to make sure that all patients know that you are accepting new patients and are motivated to refer family and friends to you.
–How to turn every incoming call into a marketing opportunity.
–How to train the team to use the best verbal skills for any situation.
–How to systematize all aspects of practice marketing so that marketing becomes an integral part of every day activities.

What Others Are Saying:

“We now have great material for months of staff meetings!”
“Great use of humor.”
“We came home with more than 50 great ideas!”
“Excellent speaker – most entertaining and informative seminar I have ever been to.”

This interactive course is designed to provide all members of the dental team with practical experience in all phases of case presentation, including explaining the benefits of treatment to patients, presenting financial options, tracking patients who are considering treatment, and working effectively with other doctors who may also be involved in treating a particular patient. Through the use of scripts and role playing, attendees will learn how to communicate effectively with patients and deal with common questions and objections. This course combines lecture, discussion, and participatory workshop into an interesting, fast-moving day that gives all members of the dental team useful skills that they can apply immediately in their offices to increase case acceptance.

Attendees Will Learn How To:

–Communicate the benefits of treatment to patients.
–Conduct a concise and effective case presentation using computer-assisted patient education.
–Improve verbal skills to increase case acceptance.
–Create and implement a system for following up with patients who are considering treatment.
–Encourage patients to proceed with the full scope of necessary treatment.
–Present financial options.

What Others Are Saying:

“Awesome job!”
“Concise, practical, down to earth.”
“Interesting, persuasive, entertaining, positive.”
“Interesting, persuasive, entertaining, positive.”
“David entertained while he challenged everyone to think outside of the box.”

Seminar Logistics

Information on seminar booking, schedule options, and a/v requirements.

• Fees and AvailabilityFor information on fees and availability, please contact David Schwab directly by calling toll-free (888) 324-1933.
• Schedule Details
  The following seminar schedules are available:

Traditional Full-Day Schedule. Registration and continental breakfast from 8:30 to 9:00. Course starts at 9:00. There is a mid-morning break and lunch is served from 12:00 to 1:00. We return after lunch and conclude between 3:00 and 3:30.

Accelerated Full-Day Schedule. Registration and continental breakfast from 7:30 to 8:00. Course starts at 8:00 or 8:15. There are two short breaks but the course goes straight through with no lunch break until 1:00. At 1:00, the lecture portion of the course ends and staff are dismissed. Doctors have lunch from 1:00 to 2:30 and speaker leads the doctors in a discussion during that time. By following this schedule, doctors have the opportunity for interaction in a small group session after staff are dismissed. Program ends at 2:30. (This is now the most popular option.)

The course content is exactly the same regardless of which option you choose.

Audiovisual Requirements

• One data projector (LCD projector).
• One large screen (minimum 10 x 10).
• One wireless lavaliere microphone.
• Podium at front.
• Ice water for speaker

On behalf of our entire office I would like to thank you for a delightful and helpful seminar.  It was one of the best ”dental days” that we have ever spent, and we have incorporated many of your ideas and suggestions into our practice. Your engaging manner and humorous comments kept us all interested and focused. Thank you so much for sharing your talent and expertise with us.

Dr. James R. Myers, Jr.