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NEW SEMINAR:
101 Ways
to Improve Your Practice
This
course provides you with 101 up-to-date, sure-fire ways
to build your practice, increase patient flow, enhance
case acceptance, and improve the bottom line. This
great “list of pearls” is divided into topic
areas and presented as practical advice that you can take
back to the practice and implement immediately. Using
a combination of lecture, discussion, and interactive segments,
this course enlightens and motivates the entire team.
Attendees Will Learn:
--How to create an internal marketing system that keeps new
patients coming in.
--How to project the right image and attract the right patients.
--How to implement consistent systems in the office.
--How to follow up with patients regarding recommended treatment.
--How to use technology effectively in the administration
of the practice.
--How
to supplement internal marketing with external marketing
that works.
--How
to implement new protocols in the practice and make them
stick.
What Others Are Saying:
"Everyone was absolutely thrilled and energized by David and his message."
"I found myself burning holes in the paper trying to take it all down."
"Outstanding! Great ideas! "
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Seminar:
How to Take Your Practice to the Next Level
 It's not just about attracting patients-it's about attracting the right patients and educating them about the benefits of modern dentistry. Focusing on communications issues, this entertaining and informative course provides attendees with user-friendly, practical advice that they can take back to their offices and implement immediately. Designed for both doctors and staff, this fast-moving course combines lecture and interactive sessions to address important issues such as developing the practice's niche, educating patients about the benefits of treatment, working smarter, not harder, and improving communications.
Attendees Will Learn:
--How to attract the "right" patients.
--How to develop a specific practice identity and communicate that identity consistently.
--Specific customer service strategies to create patient satisfaction and loyalty.
--How to grow the practice through outstanding internal communication skills.
--Exactly the right responses when patients ask difficult questions.
--How to incorporate more comprehensive cases into your practice.
--How to make implant
dentistry an everyday part of your practice.
--How to increase case acceptance through clear communication and patient education
--How to motivate and energize the entire dental team.
What Others Are Saying:
"One of the best marketing minds in the country."
"I found myself burning holes in the paper trying to take it all down."
“The best practice management
seminar I have ever attended.”
Seminar: How to Train Your
Team to Communicate Your Message
 The message may be "excellence" or "comprehensive dentistry." It may be a message of "caring" or "compassion." But if the team does not appreciate the message or have the skills to convey fundamental information to patients, then the practice's core message is no more effective than a note stuffed in a bottle and thrown into the sea. The chances that the message will be received and acted upon in a timely manner are slim. This interactive, "hands-on" workshop gives attendees the verbal skills and other communications techniques to communicate with patients in an effective, systematic, and consistent manner. Using written exercises, group participation, and small group discussion, the facilitator will lead the group to a much clearer understanding of how the practice can effectively communicate with patients on a daily basis.
Attendees Will Learn:
--How to develop a core marketing message and communicate it effectively to patients.
--How to educate patients at every opportunity both verbally and in writing.
--How to institute a system for asking patients for referrals.
--How to run a successful staff meeting.
--How to maintain high morale and enthusiasm over time.
--How to systematize all aspects of practice marketing so that marketing becomes an integral part of every day activities.
What Others are Saying:
"Everyone was absolutely thrilled and energized by David and his message."
“Great speaker!”
"Outstanding marketing ideas-from simple pearls to more detailed plans."
Seminar:
Case Presentation Choreography
 This interactive course is designed to provide all members of the dental team with practical experience in all phases of case presentation, including explaining the benefits of treatment to patients, presenting financial options, tracking patients who are considering treatment, and working effectively with other doctors who may also be involved in treating a particular patient. Through the use of scripts and role playing, attendees will learn how to communicate effectively with patients and deal with common questions and objections. This participatory workshop is an interesting, fast-moving day that gives all members of the dental team useful skills that they can apply immediately in their offices to increase case acceptance.
Attendees Will Learn:
--How to communicate the benefits of treatment to patients.
--How to conduct a concise and effective case presentation.
--How to improve verbal skills to increase case acceptance.
--How to create and implement a system for following up with patients who are considering treatment.
--How to handle concerns expressed by patients and determine the real reasons that recommended treatment is deferred.
--How to encourage patients to proceed with the full scope of necessary treatment.
What Others Are Saying:
"Concise, practical, down to earth."
"Group sessions with David Schwab were particularly stimulating."
"David entertained while he challenged everyone to think outside of the box."
 Seminar Logistics
Information on seminar booking, schedule options, and a/v requirements.
Traditional Full-Day Schedule. Registration and continental breakfast from 8:30 to 9:00. Course starts at 9:00. There is a mid-morning break and lunch is served from 12:00 to 1:00. We return after lunch and conclude between 3:00 and 3:30.
Accelerated Full-Day Schedule. Registration and continental breakfast from 7:30 to 8:00. Course starts at 8:00 or 8:15. There are two short breaks but the course goes straight through with no lunch break until 1:00. At 1:00, the lecture portion of the course ends and staff are dismissed. Doctors have lunch from 1:00 to 2:30 and speaker leads the doctors in a discussion during that time. By following this schedule, doctors have the opportunity for interaction in a small group session after staff are dismissed. Program ends at 2:30. (This is now the most popular option.)
The course content is exactly the same regardless of which option you choose.
Audiovisual Requirements
- One data projector (LCD projector).
- One large screen (minimum 10 x 10).
- One wireless lavaliere microphone.
- Podium at front.
- Ice water for speaker
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Seminars
