{"id":234,"date":"2017-03-28T13:00:53","date_gmt":"2017-03-28T17:00:53","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=234"},"modified":"2022-01-24T19:25:07","modified_gmt":"2022-01-25T00:25:07","slug":"news-releases-bolster-seo","status":"publish","type":"post","link":"https:\/\/www.davidschwab.com\/blog\/2017\/03\/28\/news-releases-bolster-seo\/","title":{"rendered":"Five Ways News Releases Help Your Dental Practice"},"content":{"rendered":"

News releases help your dental practice in five major ways:<\/p>\n

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  1. News releases are a great way to boost your website search engine optimization (SEO).<\/strong> When a news release is published nationwide through a news distribution service, it will likely appear on the websites of various newspapers and television stations.\u00a0 Your practice website URL is included as a link in the release, so you will have what are called \u201cbacklinks\u201d to your website on those media sites.\u00a0 Backlinks are very valuable for SEO because if your website is important enough to be included as a link on another website, then Google will rank your website higher for search purposes.\u00a0 \u00a0It does not matter if your release appears on a news website in another state.\u00a0 It is true that if you are in Chicago you will not get patients from a local television news station\u2019s website in Dallas, but Google is still likely to reward you for the link with a higher search engine ranking.<\/li>\n
  2. The release may be picked up by your local media<\/strong>. It\u2019s not a given, because competition for news release placement is strong, but a media outlet in your area could either choose to publish the release on its website or\u2014best case scenario\u2014contact you for an interview.\u00a0 While you cannot expect your release to appear on page one of your local newspaper, the goal is to have it published on many media websites, and your local media outlets are logical targets.<\/li>\n
  3. A professionally done release looks impressive<\/strong>. The release can be printed in PDF format.\u00a0 You can frame it and put it on a wall, include it in patient information packets, or pass it out at health fairs.\u00a0 Specialists can distribute the release to referring dentists.\u00a0 You should also, of course, publish the electronic version on your own website.<\/li>\n
  4. News releases have \u201clegs,\u201d which means that releases show up in Internet searches for a considerable period of time<\/strong>. I have written news releases for doctors and found them by doing a Google search for the doctor\u2019s name eighteen months after distribution.\u00a0 The more hits for your name or your practice\u2019s name on Google, the better.\u00a0 In addition, it is impressive when someone finds a news release about you on the Internet, because it makes you look important and newsworthy.<\/li>\n
  5. The news release is searchable content on the Internet<\/strong>. If you practice in Nashville and the release is about your work with dental implants, for example, then someone may find your name because they are searching for \u201cdental implants Nashville.\u201d\u00a0 The release pops up on a media website, you are positioned as the expert, and the release has a link to your practice website.<\/li>\n<\/ol>\n

    Opportunities for news release content abound.<\/p>\n

    You may have great material for news releases if<\/strong>:<\/p>\n