{"id":261,"date":"2017-06-26T10:53:59","date_gmt":"2017-06-26T14:53:59","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=261"},"modified":"2017-06-26T10:53:59","modified_gmt":"2017-06-26T14:53:59","slug":"get-word-new-new-docs","status":"publish","type":"post","link":"https:\/\/www.davidschwab.com\/blog\/2017\/06\/26\/get-word-new-new-docs\/","title":{"rendered":"Get the Word Out: New Docs Joining Dental Practices"},"content":{"rendered":"<p>Summer is here and new doctors are joining dental practices.\u00a0 Here are two great tips to get the word out to patients and the community.<\/p>\n<p>First, send an e-mail or letter to patients of record and <strong>be sure to include a photo of the new doctor and the established doctor<\/strong>.\u00a0 Show them smiling and shaking hands.\u00a0 The established doctor has spent years building up trust with patients.\u00a0 A photo of two doctors shaking hands strongly implies that the mantle of trust is now being shared with the new doctor.\u00a0 If a new doctor is joining a group practice, then you need a photo of all the current doctors welcoming their new colleague.<\/p>\n<p>One patient said that he had not been to see his dentist in two years.\u00a0 He remembered getting a photo of the two doctors, so he called the practice and made an appointment with the new doctor.\u00a0 He said he might have forgotten or passed over a written notice, but the image stuck in his mind.\u00a0 When he was ready to seek dental services, he contacted the new dentist.<\/p>\n<p>Next, send out a news release.\u00a0 You want to generate some publicity for your practice, and bringing in a new doctor qualifies as \u201cnews.\u201d\u00a0 To learn more about the power of news releases, see my blog called \u201c<a href=\"http:\/\/www.davidschwab.com\/blog\/2017\/03\/28\/news-releases-bolster-seo\/\">Five Ways News Releases Help Your Dental Practice<\/a>.\u201d<\/p>\n<p>You may have heard the phrase, \u201cyesterday\u2019s news.\u201d\u00a0 For something to be newsworthy, it has to be fresh and new.\u00a0 If the new doctor is joining the practice this summer, then now is the time to get the news release out.\u00a0 Don\u2019t wait until the fall or the end of the year; act now while the information is timely. \u00a0You should begin planning to get your release out even if the new doctor has not officially started.<\/p>\n<p>I help practices get the word out to patients and the public about new events by creating well-crafted letters and news releases.\u00a0 Take advantage of my \u201csummer special.\u201d\u00a0 Contact me now for a free consultation and let\u2019s talk about getting the word out regarding the new doctor in the practice: <a href=\"mailto:drdavidschwab@gmail.com\">drdavidschwab@gmail.com<\/a>.<\/p>\n<p><a href=\"http:\/\/www.davidschwab.com\">www.davidschwab.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer is here and new doctors are joining dental practices.\u00a0 Here are two great tips to get the word out to patients and the community. First, send an e-mail or letter to patients of record and be sure to include a photo of the new doctor and the established doctor.\u00a0 Show them smiling and shaking &hellip; <a href=\"https:\/\/www.davidschwab.com\/blog\/2017\/06\/26\/get-word-new-new-docs\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Get the Word Out: New Docs Joining Dental Practices<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3,9,56,4],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-dentist","tag-david-schwab","tag-new-dentist","tag-news-release","tag-ph-d"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get the Word Out: New Docs Joining Dental Practices - David Schwab, Ph.D.<\/title>\n<meta name=\"description\" content=\"Get the word out. 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