{"id":265,"date":"2017-10-10T10:24:35","date_gmt":"2017-10-10T14:24:35","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=265"},"modified":"2017-10-10T10:25:48","modified_gmt":"2017-10-10T14:25:48","slug":"hospitality-business-success-secret-sauce","status":"publish","type":"post","link":"https:\/\/www.davidschwab.com\/blog\/2017\/10\/10\/hospitality-business-success-secret-sauce\/","title":{"rendered":"Hospitality: The Secret Sauce in Business Success"},"content":{"rendered":"

Hospitality as the \u201csecret sauce\u201d in business success was explained recently in a segment on\u00a060 Minutes<\/em>. The interview featured Danny Meyer, an incredibly successful restaurateur. Meyer wrote a book called Setting the Table<\/em> in 2009 that has since been reprinted and made available in an electronic format. You can find it on amazon.com<\/p>\n

Meyer made it big in the restaurant business in New York. \u201cIf you can make it here, you can make it anywhere,\u201d as the song says. It is even more impressive that Meyer achieved his phenomenal entrepreneurial success in the restaurant business, where the competition is brutal, profit margins are small, and so many things can go wrong.<\/p>\n

His formula is simple yet compelling. Meyer says that in a restaurant, it is obvious that if the food is not good, then no one is going to come back. For that reason, he places tremendous emphasis on quality control\u2014freshness, tried and true recipes that people like, attractive presentation, and ingredients that all work together to give customers a great taste sensation. People come for the food; the food has to consistently meet and exceed expectations.<\/p>\n

The other, equally important factor is hospitality, the \u201csecret sauce.\u201d Meyer says that people have to have a great experience when they come to a restaurant. He explains that the experience is provided not only by friendly and competent servers, but by everyone in the restaurant who interacts with customers.<\/p>\n

Meyer is always moving from table to table. He smiles, makes small talk, asks for feedback, and thanks people for coming in. The pride he takes in his work is evident and he genuinely wants everyone to have a good time. People like him and they appreciate the hospitality as much as they like the food.<\/p>\n

I saw this philosophy in action recently. I had lunch at a modest, family-run restaurant in a small town. The food was very good, but the experience was memorable because of the hospitality. The owner came out, introduced himself, thanked me for being a first-time customer, and explained that he is building his business one satisfied customer at a time. We had an enjoyable conversation. By the time I left the restaurant, I felt that I had made a friend. The next time I drive thorough that town, I will visit my friend the restaurant owner and have another meal. I have also told others about the restaurant.<\/p>\n

I know dentists who not only provide quality dental care, but who walk into the reception area and greet patients. They are always gracious hosts, welcoming new patients, catching up with loyal patients of record, and connecting with everyone who comes to see them.<\/p>\n

In these practices, people come back and tell their friends because the hospitality is as impressive as the dentistry.<\/p>\n

www.davidschwab.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hospitality as the \u201csecret sauce\u201d in business success was explained recently in a segment on\u00a060 Minutes. The interview featured Danny Meyer, an incredibly successful restaurateur. Meyer wrote a book called Setting the Table in 2009 that has since been reprinted and made available in an electronic format. You can find it on amazon.com Meyer made … Continue reading Hospitality: The Secret Sauce in Business Success<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,1],"tags":[58,7,59],"class_list":["post-265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-success","category-uncategorized","tag-business-success","tag-david-schwab-ph-d","tag-hospitality"],"yoast_head":"\nHospitality: The Secret Sauce in Business Success - David Schwab, Ph.D.<\/title>\n<meta name=\"description\" content=\"Hospitality: the secret sauce is business success. 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