{"id":43,"date":"2016-02-14T14:07:34","date_gmt":"2016-02-14T19:07:34","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=43"},"modified":"2022-03-15T18:22:34","modified_gmt":"2022-03-15T22:22:34","slug":"the-secret-statistic-that-is-costing-you-money","status":"publish","type":"post","link":"https:\/\/www.davidschwab.com\/blog\/2016\/02\/14\/the-secret-statistic-that-is-costing-you-money\/","title":{"rendered":"Podcast &#8211; The Secret Statistic that is Costing You Money"},"content":{"rendered":"<p>Dental practices are losing patients because they are not tracking a secret statistic that is costing them money. By easily tracking this number and using specific verbal skills, dental practices will enhance dental practice marketing.<\/p>\n<p>Key points:<\/p>\n<ol>\n<li>\u00a0Track number of potential new patients who call but do not make an appointment.<\/li>\n<li>Make this verbal skill part of your script: &#8220;In case we get disconnected, may I have your name and phone number?&#8221;<\/li>\n<\/ol>\n<p>The Personal Report<br \/>\nby David Schwab, Ph.D.<br \/>\nTPR episode 001 &#8211; The Secret Statistic Costing You Money<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-43-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.davidschwab.com\/blog\/wp-content\/uploads\/2016\/03\/TPR-001-The-Secret-Statistic-Costing-You-Money.mp3?_=1\" \/><a href=\"http:\/\/www.davidschwab.com\/blog\/wp-content\/uploads\/2016\/03\/TPR-001-The-Secret-Statistic-Costing-You-Money.mp3\">http:\/\/www.davidschwab.com\/blog\/wp-content\/uploads\/2016\/03\/TPR-001-The-Secret-Statistic-Costing-You-Money.mp3<\/a><\/audio>\n<p>www.davidschwab.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dental practices are losing patients because they are not tracking a secret statistic that is costing them money. By easily tracking this number and using specific verbal skills, dental practices will enhance dental practice marketing. Key points: \u00a0Track number of potential new patients who call but do not make an appointment. Make this verbal skill &hellip; <a href=\"https:\/\/www.davidschwab.com\/blog\/2016\/02\/14\/the-secret-statistic-that-is-costing-you-money\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Podcast &#8211; The Secret Statistic that is Costing You Money<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast - The Secret Statistic that is Costing You Money - David Schwab, Ph.D.<\/title>\n<meta name=\"description\" content=\"Dental practices are losing patients because they are not tracking a secret statistic that is costing them money. 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