{"id":88,"date":"2016-05-08T09:14:21","date_gmt":"2016-05-08T14:14:21","guid":{"rendered":"http:\/\/www.davidschwab.com\/blog\/?p=88"},"modified":"2016-05-15T17:00:58","modified_gmt":"2016-05-15T22:00:58","slug":"podcast-7-three-things-can-improve-practice","status":"publish","type":"post","link":"https:\/\/www.davidschwab.com\/blog\/2016\/05\/08\/podcast-7-three-things-can-improve-practice\/","title":{"rendered":"Podcast 5: Three Things You Can Do to Improve Your Practice"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2116\"><audio class=\"wp-audio-shortcode\" id=\"audio-88-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/thepersonalreport\/Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/thepersonalreport\/Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3\">http:\/\/traffic.libsyn.com\/thepersonalreport\/Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/traffic.libsyn.com\/thepersonalreport\/Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.davidschwab.com\/blog\/?powerpress_pinw=88-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/traffic.libsyn.com\/thepersonalreport\/Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Podcast_7--Three_Things_You_Can_Do_to_Improve_Your_Practice.mp3\">Download<\/a> (Duration: 6:34 &#8212; 5.3MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('88-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_88-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_88-podcast_t\" type=\"text\" value=\"&lt;iframe width=&quot;320&quot; height=&quot;30&quot; src=&quot;https:\/\/www.davidschwab.com\/blog\/?powerpress_embed=88-podcast&amp;amp;powerpress_player=mediaelement-audio&quot; title=&quot;Blubrry Podcast Player&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/www.davidschwab.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>We tend to focus on macroeconomic issues that are beyond our control, such as the trade deficit and the unemployment rate. Practices should focus instead on microeconomic issues\u2014what is going on within the four walls of the practice that they can control:<\/p>\n<p><strong>Internal Marketing<\/strong>. Some patients do not know that you are accepting new patients. The recall system could be improved. Patients who are \u201cthinking about treatment\u201d need follow up. Patients who know that you provides services a,b, and c need to know that you also provide x, y, and z.<\/p>\n<p><strong>Efficiency.<\/strong>\u00a0 The goal is to do many of the most profitable procedures in the least amount of time and to track and improve efficiency.<\/p>\n<p><strong>Internet and Social Media Marketing<\/strong>. It\u2019s a brave new world with so many possibilities. Internet marketing should be a budget line item with significant return on investment.<\/p>\n<p><a href=\"http:\/\/www.davidschwab.com\">www.davidschwab.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We tend to focus on macroeconomic issues that are beyond our control, such as the trade deficit and the unemployment rate. Practices should focus instead on microeconomic issues\u2014what is going on within the four walls of the practice that they can control: Internal Marketing. Some patients do not know that you are accepting new patients. &hellip; <a href=\"https:\/\/www.davidschwab.com\/blog\/2016\/05\/08\/podcast-7-three-things-can-improve-practice\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Podcast 5: Three Things You Can Do to Improve Your Practice<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[18],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast 5: Three Things You Can Do to Improve Your Practice - David Schwab, Ph.D.<\/title>\n<meta name=\"description\" content=\"Internal marketing, efficiency, and internet marketing including social media are all important to the practice as you focus on what you can control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davidschwab.com\/blog\/2016\/05\/08\/podcast-7-three-things-can-improve-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast 5: Three Things You Can Do to Improve Your Practice - 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