Social Media Content–An Unlimited Source in Your Dental Practice

Social media content–as much as you’ll every need–is right in your own practice.  Your patients provide unlimited content for social media, because you tell their stories.  I write social media content for doctors as a turnkey service, but whether I write it or  you do it yourself, the stories from your practice are unique.

I always use an attention-getting headline.  Listed below are three excerpts (not the full blogs) of stories from three different practices that really grab the reader’s attention.  These constituent great social media content.

  1. “If you hurt me, doc, I’m going to throw  you out the window.”

A patient who was a professional football player came in to see me.  He had known that his upper teeth in particular were failing for a long time and also was told that he was losing them and that he would have to wear a denture.  He said that he just could not wear a denture because it was not in his personality and he was a tough guy.  In fact, he threatened to throw me out the window if I hurt him.  We are on the second floor with shatterproof glass, so I knew that was not going to be a pleasant experience.  [The blog ends with the story of how the patient was very happy with treatment.]

  1. Patient Too Embarrassed for Years for Photos Now Smiles for the Camera with Her Son

I had a patient had never had another picture taken with her then 13-year-old son after the day he was born.  She had only one picture taken when her son was born. She lacked confidence due to her dental issues, and she did not have any more pictures taken until, literally, the day that we delivered, not only her implants, but her immediate fixed teeth.

That was actually the first time in almost 13 years that she had a picture taken with her son.  I had no idea that we were making that kind of an impact.  I thought I was simply helping a woman who was having trouble chewing due to failing dentition.  The implant dentistry treatment gave her confidence and changed her life in more ways than one.

  1. “Wow!”  That’s What Patients Say After Dental Laser Treatment

The comment I get most often from patients after laser surgery is, “Wow!  It was so much easier than I expected.”  Patients tell me that they hardly have any discomfort.  They may take an over the counter product such as Motrin or Tylenol for two days at the most and then they report that they feel fine. 

As you can see from these examples, your social media content should be interesting and educational.  When the content is about your practice and your patients, it is customized and compelling.


How to Write Killer Content for Social Media

Wanted: killer content.  In my last blog I talked about how to fill up your blog “bucket” on your website with content and send that content out to social media.  (Click here to see that post.)  Here are some tips for writing killer social media content.

  1. Start with a compelling title.  If you are writing about dental implants, for example, here’s a sample title:  Dental implants Give Woman, 85, New Lease on Life Says Dallas Dentist Dr. John Smile.  The opening provides a success story in just a few words. There is an 85-year-old woman who is now very happy with dental implants, so the reader is thinking that, yes, older adults can have dental implants.
  2. Put key words in the title. “Dental implants” is a good choice.  Notice also that the phrase “Dallas dentist” is included.  Some people search for that exact term.  The doctor’s name is also included in the headline.  You want to be very visible on the web.  The more times your name is mentioned in a professional context, the better.
  3. Limit the title to no more than 70 characters, including spaces. There are different authorities who will give you a slightly lower or higher number, but 70 characters maximum for a blog title will work out fine.  If the title is longer, it will likely be cut off by the search engine results page (SERP).
  4. Make the blog interesting and informative. Here is an excerpt from the body of the blog:  “When I first met her, the patient was unhappy.  She could not eat the foods of her choice and she thought she was too old to have dental implant treatment.  Now that her dental implant treatment has been completed, she never stops smiling!  She eats all her favorite foods, she has a terrific smile, and she does not have to worry about traditional dentures that slip, click, or cause embarrassment.  She says she feels young again thanks to dental implants, and she certainly acts that way.”  Now that’s killer content!
  5. Include a link to your website at the end of the blog. Some people will click and be taken right to your website.  Your content is not only about your practice; it leads back to your practice.
  6. Use different authors. When I write blogs and social media content for dental practices, I interview not only the doctor, but team members as well.  The result is that there are blogs from the doctor and also some from the unique perspective of the team
  7. Include an image to make the blog post memorable.  An image helps give the blog credibility and may induce someone to spend extra time looking at your blog post and reading it.  A great site for finding free images is

In Part 3, I will discuss how to find a never-ending source of killer content for your blogs and social media accounts right in own practice.