Dental practices are losing patients because they are not tracking a secret statistic that is costing them money. By easily tracking this number and using specific verbal skills, dental practices will enhance dental practice marketing.
- Track number of potential new patients who call but do not make an appointment.
- Make this verbal skill part of your script: “In case we get disconnected, may I have your name and phone number?”
The Personal Report
by David Schwab, Ph.D.
TPR episode 001 – The Secret Statistic Costing You Money