The prospect of writing any kind of book can be daunting, but there is an easy way to get all that knowledge out of your head and into a dental patient education ebook. First, let’s define the purpose of the ebook. The content should be interesting and useful to the reader, but your goal in producing the book should not be to become a best selling author. Your objective should be to produce quality content that you can give away to patients and potential patients to promote your practice.
Value of an Ebook
An ebook has value because it positions you as the expert and enlightens and informs readers who are interested in the dental health topics you discuss. If you are the dentist who wrote the book, then you are the expert. Because you are not trying to make money from selling the book but are using the book for dental patient education, the ebook format makes perfect sense.
It is not worth searching for a publisher or producing a paper book yourself and paying for paper, printing, binding and much more. With an ebook, you can share your knowledge without incurring incremental costs for each book distributed.
The Easy Way to Create an Ebook
I interview doctors and use the transcripts to create social media content, including blogs and posts for Facebook and other platforms. The purpose is to foster patient education and improve search engine optimization. Once the interview process is complete and a year’s worth of weekly blogs are created for you, that same content can be re purposed into an ebook.
Charles Krauthamer’s best selling book Things That Matter is a compilation of his past newspaper columns. In a similar matter, your blogs and social media content, which I create from interviews conducted with you by phone, can be edited and organized into an ebook.
You should offer your ebook to patients who visit your website and enter their e-mail address in a contact box. In this way, you capture valuable new leads and give potential patients a wealth of information. The e-book should also be shared with existing patients, of course.
Click the following for more information: social media content creation.
You speak volumes in your office to educate patients. By capturing your thoughts and organizing them into a dental patient education ebook, you can attract more patients and further explain the benefits of quality dentistry.