Setting priorities in your dental practice is even more important that you may believe. I just finished reading Darren Hardy’s new book entitled The Entrepreneur Roller Coaster. I found myself laughing out loud at some of his stories about his painful experiences as a new entrepreneur. Mr. Hardy is now very accomplished, and he related a serious story that contains a lesson for all small business owners, including dentists.
Sir Richard Branson is the founder of Virgin Group, which comprises more than 400 companies, including airlines such as Virgin Atlantic. Sir Richard was invited to give a one-hour keynote speech for a fee of $100,000. When he declined, the company that was trying to land him as a speaker upped their offer to $250,000, but that proposal was met by another polite yet firm turn down. The company then increased the offer to a whopping $500,000 for the one-hour keynote. This offer also included a private jet for transportation. The answer was the same—thanks, but no thanks. Finally, the company decided to let him name his fee and agreed to pay “whatever it takes.”
Here is the response from Richard Branson’s office, as reported by Mr. Hardy:
“No amount of money would matter. Right now, Richard has three strategic priorities he is focused on, and he will only allow us to allocate his calendar to something that significantly contributes to the accomplishment of one of those three priorities, and speaking for a fee is not one of them.”
When I read this account, my first thought, as a professional speaker, was that if I had received such an offer, I may have been persuaded to reorder my priorities. That, however, is the problem.
Mr. Hardy writes that people such as Richard Branson and Warren Buffet achieve success, in part, because they have just a few priorities and they stick to them. Hardy suggests that you write down all your priorities, narrow them down to three, and throw the rest away!
If you develop the habit of setting priorities and have the discipline not to get sidetracked by everything else that could compete for your attention in terms of running your business, then you will be able to focus clearly on your goals.
Try setting priorities and limiting your list to just three.
And download a copy of Hardy’s book for more advice and inspiration.