Your practice will grow in 2017 unless you lock the doors and put bars on the windows. Patients are going to demand dental services in the coming year for three very solid reasons. Consumer Confidence. In late 2016, consumer confidence hit a 15-year high. This confidence index is a psychological snapshot. When people feel more … Continue reading Three Reasons Your Practice Will Grow in 2017
My new Team Training Video Series is now available! The series consists of videos and written materials to help you implement proven practice management tips and concepts. Here’s the link to all the info: Click here. There are twelve videos, each about 15 minutes in length, where I cover topics such as: Converting Internet Inquires into … Continue reading New Team Training Video Series Available!
Verbal skills in a dental office are very important. Here are three things never to say to a patient in your dental office: 1. We will be happy to make an appointment for your initial visit. The term “initial visit” sounds somewhere between bland and boring; it certainly does not communicate value. A better phrase … Continue reading Three Things Never to Say to a Patient
Magnetic dental marketing is all about attracting new patients. You have walking billboards that frequently attract interest—your team. Individuals who work in dental offices can turn inquiries into dental patients very easily by following some simple steps. When team members leave the office wearing clothing with the practice name and logo, they frequently attract attention. … Continue reading Magnetic Dental Marketing to Attract New Patients
Dealing directly with your boss’s boss can be hazardous to your workplace health, something I know from experience. I used to work for a very large organization. The CEO was a whip-smart and affable guy. In my first few weeks on the job, I would banter with him on the elevator, but I did not … Continue reading Taking Problems to Your Boss’s Boss Fraught with Peril