I frequently ask dental team members a disarming question: “Who’s your boss?” Almost all the time I get this unfortunate answer: “the doctor.” It is probably the correct answer but still not a good answer, because in so many dental practices, the doctor wears too many hats: clinician, manager, and CEO. The manager hat has … Continue reading Hey Dental Team, Who’s The Boss in the Dental Office?
To motivate the dental team, use these seven suggestions: 1. Praise Good Behavior Regularly to Motivate Productive Team Members. It is easy to spot bad behavior, but most people in a dental office at any given time are doing a good job. When you are looking for problems, it is possible to overlook the people … Continue reading Seven Ways Practice Administrators Can Motivate the Dental Team
To gain insight into specialty referrals and the need for clear communication, it is instructive to consider a famous story from the aviation industry. Some years ago a foreign airliner that was approaching a major airport in the United States crashed short of the runway. The pilots had advised Air Traffic Control that they were … Continue reading Urgent Specialty Referrals: Clear Communication is Key
When a patient presents with a mouthful of major dental problems but is reluctant to accept treatment, what can you do to encourage case acceptance? You can co-diagnose and cajole. You can soft-pedal and sugarcoat and offer to phase and stage. You can empathize and sympathize. While you try to educate, the patient chooses to … Continue reading Case Acceptance: Telling Like It Is
Why do millennials matter? They are the largest demographic group in the U.S. (84 million). Born between 1980 and1999 the millennials are now, in 2016, 17-36 years old. According to Marketing to Millennials by Jeff Fromm and Christie Garton, for millennials, it’s all about the experience, and they are already talking about you on social … Continue reading Millennials Matter: Give Them a Reason to Talk About You