Magnetic dental marketing is all about attracting new patients. You have walking billboards that frequently attract interest—your team. Individuals who work in dental offices can turn inquiries into dental patients very easily by following some simple steps. When team members leave the office wearing clothing with the practice name and logo, they frequently attract attention. … Continue reading Magnetic Dental Marketing to Attract New Patients
Dealing directly with your boss’s boss can be hazardous to your workplace health, something I know from experience. I used to work for a very large organization. The CEO was a whip-smart and affable guy. In my first few weeks on the job, I would banter with him on the elevator, but I did not … Continue reading Taking Problems to Your Boss’s Boss Fraught with Peril
I frequently ask dental team members a disarming question: “Who’s your boss?” Almost all the time I get this unfortunate answer: “the doctor.” It is probably the correct answer but still not a good answer, because in so many dental practices, the doctor wears too many hats: clinician, manager, and CEO. The manager hat has … Continue reading Hey Dental Team, Who’s The Boss in the Dental Office?
To motivate the dental team, use these seven suggestions: 1. Praise Good Behavior Regularly to Motivate Productive Team Members. It is easy to spot bad behavior, but most people in a dental office at any given time are doing a good job. When you are looking for problems, it is possible to overlook the people … Continue reading Seven Ways Practice Administrators Can Motivate the Dental Team
To gain insight into specialty referrals and the need for clear communication, it is instructive to consider a famous story from the aviation industry. Some years ago a foreign airliner that was approaching a major airport in the United States crashed short of the runway. The pilots had advised Air Traffic Control that they were … Continue reading Urgent Specialty Referrals: Clear Communication is Key